Leaders in digital catalogues!

JUL

02

2019

PROSPECTO.HU BECOMES MEMBER OF IAB HUNGARY

The leading CEE retail marketing company Prospecto Group has joined IAB Hungary with it`s core service, Prospecto.hu, in a move to boost local presence and support the growth of the digital marketing in Hungary.

Oggy Popov, CEO, explains: ''IAB is the leading organisation withing the digital space, which promotes the growth of all things digital, and Prospecto belongs to this family by default. Our retail marketing technology powers the conversation between retailers, brands and consumers and I am confident that our membership will add additional value to the organisation in terms of best practices and case studies. As a member of IAB Bulgaria and IAB Romania, we are excited to join the IAB Hungary family and look forward to working together!''

IAB Hungary organizes many niche events during the year where experts in the field of digital marketing gather to share knowledge. Prospecto will gladly participate in those events and bring to the table experience from working with over 60 retailers in CEE, while also welcoming over 3 million shopping-oriented visitors each month from the region.

JUN

21

2019

PROSPECTO GROUP JOINS ENDEAVOR'S DARE TO SCALE GROWTH PROGRAM

We are proud and excited to have been selected to join the Dare to Scale program, organized by ScaleFocus (largest software company in Bulgaria), PostBank and Endeavor Bulgaria! During the 4-month program, we will participate in workshops, mentorship sessions and interactive discussions in key business areas, and as a result, take our retail marketing platform to the next level in and beyond! Thankful for being selected and looking forward to the start of the program!
#proud #daretoscale #cee #retailmarketing

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MAY

16

2019

PROSPECTO GROUP JOINS IAB TO SUPPORT THE GROWTH OF THE DIGITAL MARKET IN BULGARIA

Prospecto Group, the Sofia-based retail marketing company, is happy to announce that it has joined the IAB Bulgaria network.

The move comes as yet another confirmation of the company`s ambition to strengthen it`s market-leading position with retail marketing platform Broshura.bg.

Among it`s clients in Bulgaria, the company counts many of the local and international retailers, such as LIDL, TMarket (Maxima Group), IKEA, Praktiker and many more.

Joining IAB Bulgaria will allow the company to share best practices and further enhance the voice of the digital industry in Bulgaria.

While the local digital market is still in full development and sees double-digit growth YoY, the budgets for direct marketing with paper leaflets are still an important part of retailers` marketing mix. Prospecto Group is challenging the status quo by allowing retailers and brands to reach digital-savvy audience in a cost efficient way and eliminate waste as a result.

As more retailers discover the opportunities for mobile-to-store marketing offered by the digital technologies, the digital market will grow and all those involved in it will benefit.

Oggy Popov, founder and CEO of Prospecto Group: ''We are honored to join the IAB network, which plays an active role in the development of the online advertising ecosystem. Through its many events, masterclasses and industry discussions, IAB promotes the development of the digital sector and helps shape the regulatory environment as well. Prospecto Group belongs to that family by default and will actively participate in the future initiatives by investing time and resources. Being part of the IAB will help Prospecto Group to extend its reach and gain popularity among advertisers and clients in Bulgaria''.

NOV

12

2018

RINGIER ANNOUNCES PARTNERSHIP WITH OFERTOLINO.RO

This article is about the partnership between Prospecto group and Ringier Romania. It is written in Romanian and derived from Ringier's corporate website. The original posting can be found here.

Ringier România, unul din cele mai mari trusturi de media și regie de vânzări din România, lansează parteneriatul cu Ofertolino.ro, platformă online și aplicație mobilă care ajută utilizatorii să economisească bani și timp la cumpărături.

Ofertolino.ro este o platformă online, dezvoltată de Prospecto Group, care colectează toate cataloagele și ofertele promoționale ale retailerilor într-o serie de categorii: cosmetice, modă, supermarket-uri, electronice, mobilier, sport și multe altele. Utilizatorii platformei pot să își planifice cumpărăturile navigând cu ușurință prin oferte, căutând produsele necesare și creând liste de cumpărături. Totodată, cu un singur click pe produsele din ofertă, utilizatorii sunt direcționați pe site-ul magazinului partener pentru a-și vizualiza și finaliza cumpărăturile.

Ideea din spatele platformei online și aplicațiilor mobile Ofertolino.ro este să pună la dispoziția utilizatorilor cât mai multe oferte interesante și avantajoase la preț, pentru a le oferi posibilitatea de a economisi bani și timp la cumpărături. Aplicațiile mobile sunt disponibile pentru dispozitivele iOS și Android, funcționează în baza locației utilizatorilor și sugerează oferte ale magazinelor aflate în apropiere de aceștia. Utilizatorii pot activa și opțiunea notificărilor push pe telefon pentru a fi mereu informați de ofertele speciale lansate de magazinele sau brandurile sale preferate.

Pentru retaileri și branduri, Ofertolino.ro este un nou canal de marketing care le permite să ajungă mai repede la consumatori și, prin urmare, o oportunitate de a genera vânzări în magazinele offline. Ofertolino.ro este o alternativă eficientă și rentabilă pentru clasicile broșuri publicitare și cataloage pe suport de hârtie, spre deosebire de care implică cheltuieli mai mici, impact cuantificabil și oferă o experiență personalizată pentru utilizatori. În plus, platforma oferă retailerilor informații complete despre audiență, cum ar fi: locație, sex, vârstă și multe alte informații de interes.

Partenerul media exclusiv pentru lansarea Ofertolino.ro în România este trustul de media și vânzări, Ringier România:

Ne bucură oportunitatea de a lucra împreună cu Prospecto Group pe un model de business complet diferit de cele existente pe piață, o prima colaborare in zona ‘media for revenues’ prin care ambii parteneri depun eforturi pentru a asigura creșterea și rentabilitatea proiectului, zice Andrei Ursuleanu (Director de vânzări Ringier România).

Oggy Popov (CEO Prospecto Group) completează: Influența și sprijinul media puternic oferit de Ringier România, combinat cu tehnologia și modelul nostru de business va contribui la creșterea și consolidarea poziției Ofertolino.ro pe piața românească, care va deveni unul dintre cele mai vizitate site-uri din România! Milioane de români vor folosi platforma online pentru a-și planifica cumpărăturile săptămânale în supermarket-uri sau pentru a descoperi cele mai bune reduceri de Black Friday, Crăciun și alte oferte promoționale lansate de brandurile preferate. În acest sens, vom colabora strâns cu cât mai mulți retaileri și branduri pentru a oferi utilizatorilor noștri cele mai diverse și avantajoase oferte posibile pentru a-i ajuta să economisească cât mai mulți bani.

SEP

27

2018

TV2 ANNOUNCES PARTNERSHIP WITH PROSPECTO.HU

TV2, the leading TV media company in Hungary, has announced the launch of Prospecto.hu, a website and mobile app which helps consumers save from their shopping.

Prospecto.hu collects all offers and leaflets from retailers in different categories: Supermarkets, Electronics, Furniture, Home & Garden, Cosmetics, Sports, online shops and many more. Consumers can easily browse the offers, search for products, create shopping lists and plan their shopping. Leaflets can be clickable and consumers can click on the product to visit the partner store and purchase it.

The idea behind the new service is that everyday life is not getting cheaper and Prospecto.hu website and mobile app makes it easier to spot interesting offers and save money. The app is currently available for Android devices and a release for IOS devices is expected soon.

One very important feature in the app is that it works based on location and shows users only the shops nearby their location. They can also enable push notifications and be informed when there are special offers in their favorite shops or from their favorite brands.

For retailers and brands, Prospecto.hu is a new marketing channel to reach consumers during their shopping orientation phase. For decades, retailers and brands have invested heavily in paper leaflets, but now many of them doubt the effectiveness of the paper leaflet. The high costs related to printing and distribution and the absolute lack of data about the actual results, are some of the factors that change the mind of retailers in recent years.

Prospecto.hu solves this problem by enabling retailers to publish their offers in a quick and cost-efficient way. The platform charges retailers only when users open and view their offers, plus additionally for each click the users make to visit the online store of the retailer. In addition, it gives them full insights about the audience in an aggregated way, such as location, gender, age and more.

But the team behind Prospecto.hu has even more to offer. The advanced technology of the Prospecto.hu apps utilizes Geofencing, a location-based tracking solution, which counts how many users enter and exit each retail store in Hungary. Based on this data, retailers and brands can push location- or profile-based notifications to the smartphone of the consumers. Imagine walking by the supermarket and receiving a great 1+1 FREE offer from a favorite brand. Needless to say, for consumers this is a much more personalized experience compared to the mass marketing they have been receiving for decades in their mailbox. For retailers and brands, this is a great new opportunity to generate sales in the offline stores.

The Prospecto.hu team has already established contact with the main retail chains in the country. Very soon, the first marketing campaigns will begin, including a TV campaign within the channels of TV2, to create awareness for the website and mobile apps. One of the launching partners, who saw a great opportunity to work together with Prospecto, is the leading online shop Еxtreme Digital: \'\'Prospecto introduces a new channel for our promotional activities and the opportunity to reach consumers at the very moment they make their purchasing decisions.\'\' Nyitrai Kata, Marketing Team Lead at Extreme Digital.

The partnership with TV2 will ensure continuous media presence of Prospecto and as a result, the platform will become a household brand among Hungarians. As a result, Prospecto will become an indispensable platform for both retailers and brands.

The founder and CEO of Prospecto Group, Oggy Popov, shares his vision: 'We are extremely happy to announce our partnership with TV2! Together, we will build Prospecto.hu as a household brand and help Hungarians to plan and save from their shopping. We enter the market in a moment when both retailers and brands are searching for ways to improve their marketing efforts and we are looking forward to working with them in the years to come.\'\'